Augmented Reality Marketing

noun

1. a technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view.

This amazing tool can be used to incorporate educational and entertaining components.   Some features can include voiceovers, animated cartoons and even interactive games developed by artist.

Augmented Reality can be implemented in many different ways.  The two main trackers are either Geo Tracking (tied to a specific location, anywhere in the world.) Image tracking (tied to a specific image) This image can be placed on any item such as; t-shirts, stickers, keychains, skateboards ect. The third can be XR which is  virtual space, similar to what you would experience in a video game setting.

Used to accomplish just about any objective.  This can be from an entertainment approach, or educational.  An example is a client received a grant for a rain garden.  However, that garden must have an educational component.  We suggested working with a group of students to create small animations and overlay voices to educate on the different items of the rain garden for the viewers.  We are incorporating the triggers into a mural that will be completed by our team and volunteer.

Our team takes a consultive  approach to our clients and projects.  We offer ideas around solving the objectives of each project.  We start with the goal, determine ideas by brainstorming, create a proposal and then the services to bring the proposal to life.   We do not consider any project or client to be cookie cutter.  We are all unique and each opportunity we feel should be treated as if it is one of a kind.